Privacy Policy

Last updated: February 3, 2021

Your privacy is important to us.  Dine Brands Global, Inc. understands your concerns with regard to how information about you is used and shared. We appreciate your trust that we will use and share information about you carefully and sensibly.


This Privacy Policy describes what information Dine Grands Global, Inc. and its affiliates, including International House of Pancakes, LLC (“IHOP”), Applebee’s Restaurants LLC and Applebee’s International, Inc. (“Applebees”) (and, along with IHOP, collectively “Dine,” “us,” “our,” and “we”) collect about you, how we collect it, how we use it, with whom we may share it, and what choices you have regarding it. This Privacy Policy applies to your use of our websites, including without limitation,,,,, our mobile websites, our mobile applications, and any other platforms that link to this Privacy Policy (each, a “Site,” and collectively, the “Sites”) and any other means by which we may collect information about you, including information you may provide to us onsite at one of our restaurants.  We encourage you to become familiar with this Privacy Policy. By accessing and using the Sites, you agree that you have read and understand this Privacy Policy and that you accept and consent to the privacy practices (and any uses and disclosures of information about you) that are described in this Privacy Policy.


This Privacy Policy does not apply to any websites operated by third parties. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of other companies or other websites. We encourage you to seek out and read the privacy policy of each website that you visit.


When do we collect your information?


Dine collects information relating to you and your use of the Sites in order to provide services and features that are responsive to your needs. Dine collects personal information in the following ways:



What information do we collect?


Information you provide to us


We may collect the following information about you, including, but not limited to:


Information we and our third-party service providers collect


When you use our Sites, we and our third-party service providers automatically collect information about how you access and use the Sites and information about the device you use to access the Sites. We typically collect this information through a variety of tools, including cookies, web beacons, pixels, social media widgets, other tools to enable data recording and indexing, and similar technology (collectively, “tracking technologies”). We and our third-party partners may automatically collect such information as:



How do we use your personal information?


We process personal information in order to provide services to you and additional services you request, as well as to respond to communications from you. The precise purposes for which your personal information is processed will be determined by the request, and by applicable laws, regulatory guidance, and professional standards.


We use information we collect from you and information that we collect automatically to manage and improve our Sites and our business. We take steps to ensure that your rights are safeguarded.  For example, we use information to:

















Sometimes we may de-identify information by removing identifiers that can be used to associate the information with you. De-identified information helps us develop reports and analyses about how our customers use our Sites and for other research such as research regarding behavioral inferences. To further protect your privacy, de-identified information does not include contact information or any other information that would identify any specific individual or household.


Do we disclose any information to outside parties?


We do not sell, trade, or transfer your personal information to third parties, except in the circumstances described below.

The Public and Other Companies

We may share de-identified information and reports and analyses based on de-identified information publically and with other companies.

Our affiliates

We may share your personal information with our affiliates and between all Dine brands (including Applebee’s and IHOP) to serve you, including for the activities listed above.

Our franchisees

We may share your personal information with Applebee’s and IHOP’s franchisees.

Third-Party Service Providers

We may disclose your personal information to our vendors and other third-party service providers, such as credit card processors and website hosts, that help us provide services, support features on our site or in franchise restaurants, or otherwise market our brands.  We may also disclose aggregated, de-identified information, and analyses and reports derived from such information, to service providers, advertisers, merchants, consumer and market research companies and other organizations.  These service providers are responsible for their own compliance with data protection laws.

Legal Requirements and Business Transfers

We may disclose personal information (i) if we are required to do so by law, legal process, statute, rule, regulation, or professional standard, or to respond to a subpoena, search warrant, or other government official requests, (ii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, (iii) in connection with an investigation of a complaint, security threat, or suspected or actual illegal activity; (iv) in connection with an internal audit; or (v) in the event that Dine is subject to  mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party.

What choices do you have about your personal information?


We offer certain choices about how we communicate with you and what personal information we obtain about you and share with others. 


If you have created a profile or account on our Sites, you can update your contact information after you log into your account.


If you no longer wish to receive promotional or informational emails from us, you may opt-out from receiving future emails from us by following the instructions for unsubscribing in the promotional or informational emails we send you or by contacting us at the email address or phone number below.

Rewards Programs and Marketing Campaigns

Your participation in our special rewards programs and other marketing campaigns is completely up to you, and if at any point you no longer wish to be a member or participate in these programs, you may opt-out by contacting us at [email protected] or at the applicable email address in the “Contacting us” section of this Privacy Policy.

Text messages

If you have opted into a promotional text-based campaign, and no longer wish to receive SMS messages from Dine, you may opt-out from receiving future SMS messages from Dine by texting 22337 or by contacting us at the email address or phone number below.  If you no longer wish to receive other SMS messages from Dine, you may opt-out from receiving future SMS messages from Dine by following the instructions for unsubscribing in the texts we send you or by contacting us at the email address or phone number below.  Please note that even if you opt-out of receiving future marketing communications from us, we may still contact you about your account or any products or services you have purchased from us, and we will still respond to your inquiries or requests for information.


We provide a variety of services on our Sites using cookies. We place cookies on your device in order to provide you with personalized access to essential services, enhance functionality, and to show you offers and services tailored to your interests.

A cookie is a small piece of data that a website can send to your browser, which may then be stored on your hard drive as a “tag” that identifies your computer. Cookies help to navigate from page to page on a website, provide secure connections, gather statistics about the usage and effectiveness of our site, and remembers preferences from a previous visit, when you return.

We use third-party services for analytics and interest-based advertising purposes. These service providers and ad partners may use cookies alone or in conjunction with unique identifiers, beacons, and other tracking technologies to collect information about you when you use our Sites, open our emails, or interact with our ads.

Most web browsers automatically accept cookies, but you can change your browser’s settings to disable all or certain cookies if you wish. Please note that by disabling or deleting cookies, you may not be able to access the full functionality of our Sites.  Disabling or clearing cookies also may affect cookie-based opt-outs by either preventing you from using such cookie-based opt-outs or clearing opt-outs that you previously set.

Do Not Track

Because there currently is not an industry or legal standard for recognizing or honoring Do Not Track (“DNT”) signals, we do not respond to them at this time.

Location Data

You may opt-out of having your location data collected by Dine at any time by editing the appropriate setting on your mobile device (which is usually located in the settings of your device) or by emailing us at [email protected], [email protected], or [email protected]

Marketing, Tracking and Analytics

Dine and its third party service providers may use the information you provide to it from your restaurant and online visits to conduct analytics to help us better understand our customers and improve our services, as well as to make you personalized offers of Dine or third party products and services on our Sites, in our franchisee locations or on third party sites and services, and to feature personalized experiences at our Sites and franchisee restaurant locations. Dine endeavors in good faith to adhere to self-regulatory advertising principles, such as the Digital Advertising Alliance’s Principles. If you are interested in learning more about and/or opting out of online behavioral advertising, sometimes called interest-based advertising, we encourage you to visit one of the advertising industry-developed opt-out pages, such as or Please note that while we provide these links for your convenience, we do not have access to, or control over, these third parties’ use of cookies or other tracking technologies.

Location of our Sites

This Sites are hosted and operated in the United States.  However, we and our service providers may store information about individuals in the United States, or we may transfer it to, and store it within, other countries.

Visitors from jurisdictions outside the United States visit us at their own choice and risk.

If you are not a resident of the United States, you acknowledge and agree that we may collect and use your personal information outside your home jurisdiction, and that we may store your personal information in the United States or elsewhere. Please note that the level of legal protection provided in the United States from which you may access our Sites may not be as stringent as that under privacy standards or the privacy laws of other countries, possibly including your home jurisdiction.

How long do we retain your personal information?


We will keep your personal information for the period necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is permitted or required by law.


Third party links


Occasionally, at our discretion, we may include or offer third party products or services on our Apps. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. We urge you to read the privacy policies of other websites before submitting any information to those websites. 

How do we protect your information?


Dine has implemented reasonable physical, technical, and administrative security standards to protect personal information from loss, misuse, alteration, or destruction. We strive to protect your personal information against unauthorized access, use or disclosure, using security technologies and procedures, such as encryption and limited access. Only authorized individuals access your personal information, and they receive training about the importance of protecting personal information.

Your California privacy rights


Under California Civil Code Section 1798.83, individual customers who reside in California and who have an existing business relationship with us may request information about our disclosure of certain categories of personal information to third parties for the third parties’ direct marketing purposes, if any.


To make such a request, send an email with the subject heading “California Privacy Rights” to [email protected], [email protected], or [email protected].  In your request, please attest to the fact that you are a California resident and provide a current California address for our response. Please be aware that not all information sharing is covered by these California privacy rights requirements and only information on covered sharing will be included in our response. This request may be made no more than once per calendar year.


Pursuant to applicable California law, including the California Consumer Privacy Act (CCPA), Dine makes the following disclosures regarding the personal information Dine has collected  within the last 12 months:


Category of Personal Information

Category of Source from Which Data is Collected

Purpose of Collection

Category of Third Parties to Whom Data is Disclosed

First and last name, postal address and/or zip code, email address, phone number, date of birth, gender, military or veteran status

Directly from the user/customer

To provide our services to our customers, including our loyalty programs

Service Providers

Mobile application log-in credentials


Directly from the user/customer

To enable user access to our mobile applications

Service Providers

External social network credentials

Directly from the user/customer

To enable users to link their social network accounts with our mobile applications


Credit card or other payment information


Directly from the user/customer

To process orders or other transactions made on our Sites or mobile applications

Service Providers

Location data


To provide users with location-specific services, such as showing nearby restaurants in our mobile application


Dining preferences, who you typically dine with, when you normally visit our restaurant locations, how often you visit our restaurant locations

Directly from the user/customer

To market our services to you and tailor offers to your interests


Demographic information

Directly from the user/customer

To market our services to you and tailor offers to your interests


Metadata about how users access and use our Sites and mobile applications

Cookies, web beacons, pixels, social media widgets, and other tracking technologies

To conduct data analytics




If you are a California resident, pursuant to the CCPA, you have the right to request:



To submit a request under the CCPA on your behalf, please contact us at our toll-free telephone number (866) 926-5019, or complete the web form located here. To verify your identity when you submit a request, we will match the identifying information you provide us to the personal information we have about you.  If you have an account with us, we will also verify your identity through our existing authentication practices for your account.


However, Dine will not be required to comply with your request to delete your personal information if it is necessary for Dine to maintain your personal information in order to:



Dine will not discriminate against you in the event you exercise any of the aforementioned rights under CCPA, including, but not limited to, by:



Notice of Financial Incentive


If you sign up for our Applebee’s loyalty program, you will receive credit for each dollar spent at participating restaurants, which can be redeemed for reward items or free food.  If you sign up for our IHOP loyalty program, MYHOP, you will receive perks such as free pancakes.  When you sign up for the Applebee’s loyalty program, we will ask you to submit the following personal information:



If you sign up for our IHOP loyalty program, MYHOP, we will ask you to submit the following personal information:



You can sign up for our loyalty programs by visiting our websites at and  Please be aware that you may withdraw from the loyalty programs at any time by e-mailing us at [email protected], [email protected], or [email protected].


Do we collect information from children?


Our Sites are not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Sites. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Sites or on or through any of its features, including your name, address, telephone number, e-mail address or any username you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected], [email protected], or [email protected]

Contacting us


For any questions, or to request further information regarding this Privacy Policy, please contact us at [email protected], [email protected], or [email protected]

Changes to our privacy policy


It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by e-mail to the primary e-mail address specified in your account and/or possibly through a notice on our Sites’ home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Sites and this Privacy Policy to check for any changes.